| actively | improving image on the basis of effective issues management and crisis prevention | |
| efficiently | through focused networking and the co-ordination of relevant media and PR tools | |
| comprehensively | considering all target groups relevant to your company, such as the employees, investors, customers, business partners, analysts and journalists | |
| long term | focusing on raising awareness of the company, consolidating and expanding the market position and company image. | |
| strategically | aiming at your corporate identity and corporate objectives |